First Impressions Are Everything



Question? Does your website make a good first impression?



Now take some time to answer that because it's a really important question.


Did you know that it takes less than one short second for a visitor to make up their mind to continue browsing your website or not.? That's not a lot of time.


So if you're not making an impact from the get go then you've just lost a sale or booking because at the end of the day your website is your digital shopfront.


So what makes a good first impression?


Design


A website really needs to catch someone's eye and this is why design is so important. Especially your home page as this is normally where people land first.


Modern branding, typography and a strong identity are needed to pack some punch to get you over the first impression line.


Navigation


A website that's not easy to navigate leaves users lost and confused and when that happens... they simply shut the door and go elsewhere.


Making it easy for your potential customers to find the information they need is a top priority and this is done through:


A clear and concise menu

A search bar

Call to action buttons to steer users to where you want them to go next

Contact information



Pop Ups


Pop Ups can be a great way to generate leads, to sway visitors from exiting your website or to boost conversion rates.


But let's be honest, they can also be super annoying when you're visiting a website. They're a bit like vegemite - you either love them or hate them!


Best practice for using pop ups is:


Timing - entry pop ups are the most annoying that appear immediately on entering a site. But don't leave it too late either as you will have lost an opportunity.


Relevancy - Ever tried to pay for something and then a pop up appears to entice you to joining a newsletter? Make the pop up relevant to the timing of the customer's experience.



Site Speed


There's nothing more frustrating than waiting for a website to load and typically if your website takes more than a second to load then you're not providing your users with a great experience.


This will be reflected in your bounce rate.


Typically the things that slow websites down are:


  • Large files

  • Videos

  • Photos

There can be other factors too but optimising images and files for your website is a great start to ensuring you're not slowing down your site.


Responsive Design


These days almost 50% of people view websites on a table or their phone so it's crucial that your web design allows for this.


A clunky unresponsive website just won't cut it these days.


For a FREE website audit drop me a line! gridmarketingau@gmail.com


It's amazing what a second pair of eyes can pick up.