Ever since I created my first Instagram profile back in 2014 I became hooked both personally and professionally. It's my go-to social media platform and I definitely spend way too much time on there!
There are however some things I actually really dislike about it. Not quite enough for me to need to delete it (because let's face it, Instagram is only growing in popularity so that would be business suicide for me!) but there are some traits that really irk me.
So called vanity metrics where people are obsessed with gaining followers is one of my biggest bug bears on Instagram.
Strategies such as #followunfollow are still hanging around despite their potential to really hurt the reputation of the business' doing it.
If you're not familiar with this strategy to grow numbers/followers then it looks like this. A page will follow you in the hope that you follow them back. The moment you follow them back, they will then un-follow your page. The other approach is that they follow you in the hope you follow back and when you don't, they unfollow you anyway.
What a strange, ruthless and unauthentic way of attempting to get more followers? It would be time consuming too and to what end? Pure vanity.
Building a loyal and engaged number of followers is a much more rewarding and long term strategy to work on.
In the words of Scomo 'I can't be more blunt about it. Stop it. It's not sensible. It's not helpful. And I've got to say it's one of the most disappointing things I've seen in Australian behaviour.'
Content Faux Pas
In a world where we have access to heaps of amazing content, sadly there are some pages out there who think it's acceptable to use someones hard work and pass it off as their own or use it without seeking permission.
Here's an example of what I mean.
A wedding stylist/planner puts up an image from Pinterest of an incredible table setting with the caption "We dig this styled table scape so much. DM us if you would like us to create something like this for you!'
Firstly, its not their image or their work so the post is misleading their potential clients. Secondly, they never obtained permission to use the image nor did they credit the source.
If you're going to use a photographers work you need to A seek permission to use it and B credit the photographer in the post.
See the #createorcredit hashtag for more info.
If you've ever had a problem with your Instagram account, and you've needed some help, being able to actually communicate with anyone is like finding a Unicorn calorie free cake. Literally impossible.
For some businesses, Instagram is pretty much the main source of traffic and referrals so this situation is really concerning.
I've also heard instances of Instagram shutting down a page for no real reason other than simply citing a breach of community guidelines .
So having all your eggs in one basket with Instagram isn't a good thing to do. They own your page - you don't unfortunately!
I'd love to know your thoughts and if there are any other things about Instagram that drive you up the wall?!